Bringing an innovative approach to hiring, Zeker were discredited by an overly complex website with unclear, clinical messaging. The challenge revolved around developing concise communications explaining a highly advanced methodology of hiring, while remaining visually relevant and accessible to the everyday reader.
A complete copy overhaul, seen through a Messaging Guide, created clarity in Zeker’s messaging. This included warmer, conversational language to appeal to a Zeker’s dual-audience of Hiring Managers and job applicants. Strategic phrasing made services clear and easy-to-understand. A new website with a bold colour palette, catchy headings, and logical navigation lifted Zeker into the modern era, and reflects the quality hiring solutions they provide.
Zeker work alongside Hiring Managers to simplify the employment process. They prevent the pain of ‘bad’ hires for both parties, reducing staff turnover and contributing to healthy work culture.