Services Provided
Safe Living Australia provides vital support for people facing homelessness, domestic violence, and housing insecurity.
When it came time to launch their brand with a website, it had to be approachable and accessible — drawing people in with bold design and then holding them there with engaging copy.
We ensured navigation was easy and calls to action were unmistakable. From the moment a visitor lands on the homepage, they’re guided through the services available, with clear pathways to get help, make a referral, or partner with the organisation.
Copy was key. We used warm, person-centred language that respected the seriousness of Safe Living’s work, while remaining approachable and encouraging. Every word was chosen to instil trust and dignity for participants, caseworkers, and potential partners alike.
To support the site launch, we ran targeted Google Ads and Facebook Ads campaigns focused on referral sources and partnership opportunities. These campaigns helped raise brand awareness and drive traffic from the right audiences, amplifying the impact of the new website.
The result is a digital platform that reflects Safe Living’s mission to provide real homes and real hope to people doing it tough — supported by strong messaging and strategic advertising.
