The Go-To Pay Per Click Management Agency in Perth

Be honest, were you planning to use Google Ads to send people to your home page? Bad idea.

When someone sees your Google Ad or Facebook Ad (or whatever ad) it's because they've searched for something specific, and it’s not to generally learn more about your business. For example, say you search for PPC Management Perth and click on an amazing Google Ad for exactly that (perhaps you actually did?). Would you prefer to land on this page that talks exclusively about PPC management for Perth businesses, or would you prefer to land on our home page where we lay out everything we do? The latter would be pretty annoying, so we always do the former. 

Give people the content they are looking for by directing them to a purpose-built landing page. Our strategically created landing pages serve the content your potential customers are craving on a silver platter. 

Technical notes for the discerning: dedicated landing pages increase landing page experience, click through rate, and ad relevancy. Optimising these metrics increases conversion rates and lowers cost per conversion. It may also help with your SEO.

You know those little boxes that appear at the top of Google when you search for a service or product? And they somehow know exactly what you are wanting, so you click on them and spend some money? We facilitate that process. 

We work hard to can get your businesses ad at the top of a relevant Google search. Then, we keep showing your ad to the right people until they take action.

We do Microsoft Ads too… Assuming there is enough of your potential customers using that search engine.

Have you ever noticed that when you start talking about a particular product or service, you start seeing ads for it? That’s our fault, sorry (but also, not sorry). 

These are called "Display Ads" — they're eye-catching ads about your service. Once designed, the greater powers that be (Google and Facebook) decide who needs to see that ad, based on a user’s behavior and interests. Creepy? Absoultey. But it's a totally legit tool that you can use to get in front of potential customers.

And yeah, we have in-house graphic designers who design these for no extra cost.

Ever felt like a business is everywhere, following you online wherever you go? No, they aren’t omnipresent, they're simply appearing for you thanks to our friend, the pixel.

A pixel is a tiny, invisible piece of code that sits on your website and latches to prospective customer the moment they go to your website. It will then follow them around the web and show them ads for your business until they eventually spend with you. Pretty cool, hey?

Social media ads can be a very powerful driver to generate interest and sales for your business. In particular, we are talking about Facebook Ads and Instagram Ads (which both run out of Facebook Ads, since FB owns Insta).

These platforms offer precise, relevant targeting tools so we can place your ads in front of your target market. We can define your ideal audience in terms of:

• Demographics (age, income, gender, marital status, etc).
• Psychographics (beliefs, values, interests, etc).
• Behaviour (this person liked this page, or went to this type of place, etc).

We often recommend Facebook Ads when our clients have a service their customers don’t know they need (and are therefore not searching for it in Google). Here's an extreme example, based on a real client. They wanted to sell a kid's hair brush with unicorn handle, but of course, no one was searching "unicorn handle hair brush" in Google. However, this client had clear demographic (parents of kids in a certain age bracket), so we created Facebook Ads showing how cool this hairbrush was. Boom — once parent's saw it, they thought "my kid would love that!", and sales started pouring in.

Social media as help create a demand for your product by putting it in front of the people you know will want it, even if they don't know they want it (yet). We've discovered that this platform works really well for certain industries, such as fitness, photography, hospitality, lifestyle, and driving schools, to name a few. 

Full disclosure: this section has been included by popular demand, not because it generates results.

You may have seen a section on this page about honesty. We had good about being transparent, so let us honour that promise by delivering some hard, cold facts. In our experience, LinkedIn Advertising is a waste of time when it comes to PPC ads. There simply isn't enough of a market to support an advertising campaign here that generates results. Digital marketing is a numbers game that relies on a high volume of impressions to trigger a purchase.

We know this doesn't seem logical given that every professional in Perth is on there. B2B ads should work here, right? Sure, there are a lot of professionals on this platform, but the whole value proposition of a digital marketing platform like this is that you can narrow down to a niche with advance targeting, such as by industry, job title, geographical location, years of experience, etc. As we know, Perth is a small place, and by the time you narrow it down to your ideal market you’ll likely discover it’s slim pickings. And out of this already small selection of people (somtimes down to the hundreds), how many of them are actively using the platform enough to see your ad? And out of those people, how many are in a position to engage your services. Probably zero.

But hey, we still get asked to do it! We advise against it and suggest better platforms, but our clients always have the final say, so we'll do LinkedIn Ads if you really want them. Of course, we give it a red hot go, but don't say we didn't warn you!

At the end of the day, this info doesn't mean anything unless it generates results and gives you a good ROI. We track every PPC campaign so we can tell you wihtout a doubt, "yes it's working — let's maximise it", or "no, it's not working — let's do something different". 

We pay for your website to get connected to a SEO tool called Ahrefs, which is a powerful search engine tool — second to only Google themselves. This tool has many powerful, data-based reports that demonstrate the traction (or lack thereof) being made. We’re constantly monitoring this for improvements and feedback, so that your PPC ads can be optimised or altered. 

We’ll be able to show you the searches you appear for, the estimated amount of traffic to your website PPC ads have generated, and also the value of that traffic.