Google Ads can help you get the most out of your website.
Managing your site’s Google ranking can be overwhelming. For many, even figuring out where to start is difficult. However, there are some paid advertising initiatives that can help your site appear higher in Google searches, such as Google Ads (formally called Google AdWords).
Google Ads can drive traffic to your website by appealing to new or specific audiences.
They are seen by people specifically looking for your services, are measurable, and provide analysis after the first month. This includes data on cost per click, click through rates, quality scores, and cost per conversion. By keeping track of this data, you can measure the campaigns that are most effective for your business, and capitalise on those further. Of course, the ultimate goal of Google Ads is to increase incoming leads (and eventualy, sales) via your site’s contact form or phone calls. You should also record how leads hear about you to keep on top of this.
One of the biggest benefits of Google Ads is the amount of control you have.
You choose how you want to reach your customers — text-based search ads, graphic display ads, YouTube ads, or in-app mobile ads. You can then direct these ads to certain geographics, targeting the people in your local area, or broadcasting your business to entire cities (or even countries).
Don’t get bogged down with unpredictable budgeting. You decide what to spend, how to spend it, and can adjust your budget whenever you want. There are no lock-in contracts, so you can end your advertising campaign at any time (with no hidden cancellation fees!).