Insights

Marketing insights For Perth-based businesses.

Articles on digital, advertising & creative.

Marketing insights for changemakers, action-takers, and underdogs.

Since our launch in 2014, we’ve helped hundreds of businesses amplify their message through technology, websites, and advertising. Browse our collection of insights for practical tips and marketing expertise on a range of topics.

Digital Marketing

By Helium Marketing 17 Jan, 2023
Choosing a content marketing agency can be overwhelming. Helium Marketing's guide offers tips and insights to help you make the best decision. Read now.
Traditional advertising is still as relevant as ever.
By Helium Marketing 09 Jun, 2022
How does traditional marketing compare to digital marketing in this day and age? Has traditional lost its potency? We don't think so. Find out why.
Digital marketing for Accountants
By Helium Marketing 02 Jun, 2022
The finance industry is saturated with tough competition. It’s essential to keep marketing efforts at the forefront of your business plan.
Digital marketing for small businesses
By Helium Marketing 15 Nov, 2021
Looking to scale? We’re in the business of growing small businesses, with digital marketing. In this article we talk budget,
Video marketing
By Helium Marketing 14 Jul, 2021
Have you considered video marketing for your business? Video marketing has the power to engage and persuade your audience like no other medium.
How to communicate your businesses value through signals of value.
By Helium Marketing 14 Jul, 2021
Do you ever find you’re over-qualified for a job, yet undercut by a cheaper, less experienced company? You're not alone.
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Google Ads

Set up a Remarketing Campaign
By Helium Marketing 04 Jul, 2023
Learn how to set up a remarketing campaign in Google Ads with our guide. Using remarketing effectively can quickly produce great results for marketers.
By Rudi Janse 29 May, 2023
Search ads vs display ads: Which is right for your business?
Competitor Campaigns
By Helium Marketing 24 Oct, 2022
Is a competitor campaign on Google Ads worth it? Helium Marketing's article provides valuable insights and considerations to help you decide. Read now.
Why can’t I see my own Google Ads?
By Helium Marketing 10 Oct, 2022
Not seeing your Google ads? Helium Marketing can help. Our article explains common reasons for this issue and how to overcome it.
Nail First Impressions with Visual Design
By Helium Marketing 14 Jul, 2021
Google Ads can help you get the most out of your website — we'll help you maximise your visibility with this forever-changing platform.

Web Design

By Sophie Hunt 20 Jan, 2023
Thinking of creating a website for your small business? Helium Marketing's article offers expert tips and insights to help you get started. Read now.
Creating an eCommerce store with a Perth Digital Agency
By Helium Marketing 17 Jan, 2023
Build your dream eCommerce store with Helium Marketing's custom design and development services. Our Perth digital agency team can help you succeed online.
The essential marketing activities for any business to grow.
By Helium Marketing 15 Jun, 2022
Want to know more about Marketing Essentials? Here we take a deep dive into the marketing activities we consider to be essential for any business to grow.
Duda vs WordPress
By Helium Marketing 15 Nov, 2021
When it comes to building a website, the first decision you need to make is what software to build it in. So, should you choose Duda or WordPress?
Website Templates
By Helium Marketing 10 Sep, 2021
Let's go over the basics on how to edit and update your Duda Website. We will show you how to edit your Duda pages, content, text and images.
Building a website using a template is like building a house from a floorplan.
By Helium Marketing 14 Jul, 2021
We’re looking at the pros and cons of building with website templates, as opposed to custom-coding from the ground up.
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