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Client of the Month — SAFE Perth

SAFE Perth, a local not-for-profit, came to us with a desire for a refreshed website that could become the central hub of all their activities.

With 1,200 animals adopted each year, more than 300 volunteers and foster carers, and almost one million dollars in vet bills covered through donations, this was no easy feat!

Well-versed in working with not-for-profits, the Helium team knew SAFE Perth needed a multi-faceted site that could respond to a range of areas. We considered the five core elements many not-for-profits struggle to respond to in a single platform.

1. Build brand awareness.

Operating for over 15 years, SAFE Perth were already well-known and had a positive reputation in the online and offline communities. We showcased testimonials to reinforce this reputation. And, our Designer ensured the aesthetics were on-brand by utilising SAFE Perth’s logo and colours, creating familiarity with the site among existing audiences.

2. Promote the cause.

Copy was strategically written to reflect the fun-loving nature of animals without losing sight of the heart of the business — Saving Animals From Euthanasia. The work SAFE Perth do is continually reinforced through blog posts.

3. Encourage donations.

Like any not-for-profit, SAFE Perth rely on donations and fundraising. With significant vet bills (almost one million dollars over the past five years), donations are essential. Using an intuitive layout and dedicated Donate page, pathways to give are accessible throughout the site, including a button in the main banner as well as the primary navigation.

Safe Perth Donation Call to Action Example

4. Engage volunteers.

SAFE Perth have over 300 volunteers across a multitude of roles — but they always need more. In particular, foster carers for sick or injured animals are in demand. A Get Involved page clearly outlines how people can contribute in a capacity that aligns with their passions and skillsets. There are also calls-to-action throughout the site.

Safe Perth Volunteer Call to Action Example

5. Educate and drive social change.

A huge component of SAFE Perth is advocacy and education. They offer solutions to animal neglect through adoption, but also actively educate on responsible animal-ownership, promote the value of animals, and speak up for animals in need. This mission is made clear throughout the site, particularly on the About page.