Care Like Family—brought to life across every channel families & referrers see.

As a purpose-built clinic for kids and families, Kinkaya Urgent Care, is redefining the space between GP and emergency care for West Australian families. They're a credible, reassuring alternative many parents and referrers don’t yet know exists. Our role is to close that awareness gap and help Kinkaya become the default choice when urgent care is needed.

Initially working with Marketing Why during the development and roll-out of the new messaging, we now manage Kinkaya's day-to-day communications across the channels families and referrers rely on most. Every piece of work we produce is anchored in KINKAYA’s brand belief that the best care for kids comes when expertise is brought to life through their promise to care like family.

Across social media, we move beyond aesthetics to create a digital extension of the Kinkaya  experience. Every piece of content is crafted in their brand voice—warm, family-first, reassuring—ensuring we never feel cold or clinical but remain professionally credible. By sharing authentic stories from the clinic and behind-the-scenes glimpses of our team, we humanise our healthcare approach and build a bridge of trust with our audience before they even step through our doors.

Our social strategy prioritises active community engagement, using our platforms to share practical guidance and foster genuine connection with the families we serve. To ensure this connection is built on integrity, all content is developed within AHPRA guidelines, balancing creative storytelling with strict advertising standards. Through this blend of personality and compliance, we turn social media into a meaningful space for support, education, and growth.

Long-form blogs build search authority while answering the questions parents are asking themselves at 11:00pm on a Thursday night. Geo-targeted Facebook and Google Ads expand reach into the local catchment and lean on the proof points families themselves use in Google reviews (“not rushed,” “not made to feel silly,” “took the time.”).

Together, these channels work as one consistent voice that builds clarity, trust, and confidence. This helps Kinkaya own the middle market and become the place families turn to when their child needs care.