Abante wanted their site to be lighthearted and to-the-point, without getting bogged down in heavy accounting specifics. This had to be done while reflecting their simple processes, quirky personality, and people-first approach. A subtle logo refresh would also bring a modern edge to their already recognised brand.
An editorial-style, illustration-based website brought a playful nuance. This unique and energetic aesthetic paired creative headings with jargon-free copy that cut to the core of Abante’s message and offerings. With practical guidance essential to Abante’s audience, the site houses an interactive Cash Flow Calculator, FAQs, as well as helpful forms and resources.
Abante provide accounting and taxation services to the everyday person. They came to us with a desire to combat the ‘boring’ reputation accountants have gained.