We had to find RAD’s point of difference and create a winning eCommerce website that allowed for simple online purchases. The site also had to strategically appeal to stockists to give RAD the best chance at getting into more supermarkets and health food stores. The site would have to be minimalist in design, spruik RAD health benefits, sell tonic, and do justice to RAD’s backstory.
We collaborated with RAD on a One Day Website. Our team defined varying audiences, and after an initial competitor analysis, refined RAD’s point of difference as locally produced and organically brewed. The site showcases a bright palette and surfy visual-flavour, with a full page dedicated to RAD’s health benefits. The shop is accessible and simple to navigate, with unique pathways for customers and stockists.
Made locally in Margaret River, RAD Tonic is a healthy soft drink with a natural energy kick. After difficulty breaking into the market, RAD needed support in finding their marketing edge to stand out from the competition.