The Challenge
A total brand overhaul for a real estate agency comes with additional complexities due to the vast amount of collateral needed. Consistency through all applications was key, and a smooth brand rollout required strategic planning to ensure existing audiences weren’t left in the dark about the rebrand. In an industry where genuine human connection is a purchase-driver, delivering a site that emphasised person-to-person service was vital.
The Solution
Minimalist yet bold design differentiated Iconic from the clunky branding and sites of competitors. Copy was created with a buyer’s perception in mind, crafted to instil confidence in Iconic by demonstrating integrity, expertise, and strong communication. Timely execution and introduction of collateral led to a smooth rollout across all mediums.
The Client
Iconic are real estate professionals offering integrated services across the commercial, industrial, and retail property sectors. To better stand out in a crowded market, Iconic engaged us for a complete branding overhaul.
The Work
Logo and Style Guide
Signage and Stationary
Mailchimp Template
WordPress Website
Social Media Graphics
Photography
Ongoing Ad-Hoc Support
