Iconic Commercial Property

Revitalised branding that outshines the competition.

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The Challenge

A total brand overhaul for a real estate agency comes with additional complexities due to the vast amount of collateral needed. Consistency through all applications was key, and a smooth brand rollout required strategic planning to ensure existing audiences weren’t left in the dark about the rebrand. In an industry where genuine human connection is a purchase-driver, delivering a site that emphasised person-to-person service was vital.

The Solution

Minimalist yet bold design differentiated Iconic from the clunky branding and sites of competitors. Copy was created with a buyer’s perception in mind, crafted to instil confidence in Iconic by demonstrating integrity, expertise, and strong communication. Timely execution and introduction of collateral led to a smooth rollout across all mediums.

The Client

Iconic are real estate professionals offering integrated services across the commercial, industrial, and retail property sectors. To better stand out in a crowded market, Iconic engaged us for a complete branding overhaul.

The Work

Logo and Style Guide
Signage and Stationary
Mailchimp Template
WordPress Website
Social Media Graphics
Ongoing Ad-Hoc Support