With a brief that included the words ‘buzz’, ‘cool’, ‘accessible’, and ‘bright’, we were tasked with developing eye-catching materials for a young adult audience. As Homesquare were breaking into a saturated industry, establishing expertise and credibility in all elements was crucial. We also had to ensure the graphics had a unique visual flavour, and find an appropriate balance of casual and professional.
A catchy business name with a minimalistic, fresh and fun logo was developed. Utilising a contemporary yellow palette, Homesquare came to life with a light and bright website blending conversational humour with relevent lifestyle imagery. The site highlights Shane’s personal expertise and drew attention to the easy process he had specifically developed for his target demographic.
Homesquare is a Building Consultancy working with first-home builders to simplify the building process. Business owner, Shane, had the spark of an idea, but needed support with a business name, logo, and digital presence.
Business Name Generation
Logo and Style Guide