SEO services for Perth businesses.

Half SEO strategy, half common sense. We do our keyword research to find your relevant high traffic keywords with low competition. These are your best bet for getting ranked.

Then, we build a spreadsheet of the main pages on your website, and lay out which of the chosen keywords each page could rank for, along with suggested heading titles, URL slug changes, H1s and meta descriptions. We ensure all of these are keyword rich and use best practises, like no underscores for URL slugs, keeping h1s under 60 characters, and so on.

With your approval, we go through and make these changes. Often, this first activity is enough to start seeing keyword movement (positive changes in keyword rankings) within 60 days.

We put a big emphasis on the health of your website. We know Google deeply cares about the experience of their users, and penalise any website that isn’t playing nice with visitors. We’re talking about:

• slow page load time.
• mobile responsiveness.
• poor accessibility settings like low contrast fonts or lack of alt tags.
• Redirect chains.

The list goes on. To give you an idea of the magnitude of thoroughness of this audit, we test your website against 46 possible critical errors (red), 53 possible warnings (yellow), and 35 possible notices (blue). We work our way through resolving the most important errors first, before moving on to the others. This process alone can take months, but it depends on your score. For example, our most significant audit to date identified 168 errors, 3,020 warnings, and 998 notices. Another time, we had a client with an almost perfect score!

Your website won’t rank for keywords if they aren’t on your website, so generating content is a big focus for us. We initially look at your main pages (as identified in the keyword map) and consider the content on each of these pages. Is there enough content? Or too much? Is it relevant? How can it be optimised? 

We can gradually rewrite your website with fresh content to help with your rankings. As an example, if all of your services are listed on a single page, that page most likely isn’t going to rank for any one of those services. But, we can break the single page into a dedicated page per service.

Once we’ve got the main pages sorted, we focus on blogs. This is a never-ending activity of generating interest in your website, so that Google knows you’re helping your prospective customers find the information they're searching for.

The last piece of the puzzle is getting other websites to link to yours. You’ve probably heard this described as "increasing the quantity and quality of your backlinks".

There’s this thing called “Domain Authority” or DA, and this is a rank from 0/100 that describes how credible your website is in the eyes of search engines, like Google. A new website will start at 0/100, a multi-national website (like Google themselves) will sit at high end of the 90s. The higher this number, the better the chance of your website outranking your competitors for your chosen keywords. If you have a higher DA than your competitor, Google will probably put your website first (it’s not that straight forward, but you get the point).

So how do we go about increasing your DA? It’s all about popularity. The more eyes on you, the higher this score will be. We’re talking about website traffic and the number of referring domains. If search engines can see that tonnes of other highly regarded websites are linking to you, then you must also be a highly regarded website, and worthy of sending visitors too.

The "www" in front of your website stands for World Wide Web. It’s not called The Web for nothing (fun fact, it was actually almost called The Mesh) and our job with link building is to get you connected to the rest of the web.

All of the above points sound pretty impressive, but we know they don't mean anything unless they generates results and a ROI for you.

We pay for your website to get connected to a SEO tool called Ahrefs, which is a powerful search engine tool — second to only Google themselves. As you will see from us over time, this tool has  data-based reports that demonstrate the traction (or lack therefore) being made. We’re constantly monitoring this for improvements and feedback, so that your site can be further optimised.

We’ll show you the keywords that you've started ranking for, how much website traffic this has generated, and also the value of that traffic. Although the ROI you get from sales will always be the ultimate figure to focus on, we do like to communicate the value of the traffic we generate as this is an easy way to describe the relative changes and improvements made each month.