Allure Mulching reaches new customers with Google Ads.
A solid return-on-investment.
Enquiries
40
Ad Clicks
1,340
Days
90
Ad Spend
$1.62K
Campaign highlight:
Five enquiries in one day from a $21 spend!
As a certified Google Partner, we have the training and experience to craft exceptional Google Ads that help Perth businesses thrive. We're proud to be recognised by Google for our expertise in Display Ads, Shopping Ads, and Search Ads.
The client.
Allure Mulching offers organic, pet-friendly mulch varieties to homes across the Perth Metro area — as well as delivery and installation. As a small family business, they had a great product and service, but needed to go the extra mile to stand out against the bigger players.
After building them a new website, we determined Google Ads would be the most effective way for Allure Mulching to reach new customers.
40 enquiries later...
After 90 days, the Google Ads campaigns received 40 enquiries from 1,340 clicks — all from a $1,620 budget.
With the cost-per-conversion averaging $36 and mulch prices starting at $155.20 for 1m3, Allure Mulching was enjoying a quality return-on-investment from a fairly conservative monthly budget.
So, how'd we do it? We researched key phrases that potential customers were searching Google for, including "pine bark mulch perth" and "wood chip mulch". These terms (and others) were searched 15,316 times in 90 days, so we strategically crafted Google Ads specifically addressing those phrases. We also scheduled the ads to appear at times when people were most likely to enquire.
Take it from John.
Working with Helium Marketing is incredibly pleasing and motivating.
The team are caring, inspiring, creative, proactive, and results-driven. Helium developed and launched our website and now we are capitalising on the experience and knowhow of their team with associated digital marketing strategies. It is both relieving and motivating to know our marketing and digital presence is in great hands. Thank you very much Helium, you guys are great!
John Csallo, Allure Mulching
Ready to grow with Google Ads?
A4/661 Newcastle St, Leederville WA · 1800 435 486 · hello@heliummarketing.agency